Kit pricing explained (2026): free up to 10,000 subscribers, and what paying actually buys
Kit (formerly ConvertKit) runs the most generous free plan in email marketing: up to 10,000 subscribers for $0, with unlimited sends. The catch is not the subscriber cap — it is what the free plan leaves out. Here is exactly where the free tier ends and whether Creator ($33/mo) or Pro ($66/mo, first-year $50) is worth the jump.
The three plans (verified October 23, 2026; prices shown for a 1,000-subscriber list)
- Free — $0 up to 10,000 subscribers. Unlimited landing pages, forms and email broadcasts; tagging and segmentation; ability to sell digital products and paid subscriptions; 1 user. No visual automations, no sequences, no integrations.
- Creator — $33/mo annual ($390/yr). Unlimited visual automations and email sequences, A/B subject testing, SMS marketing, RSS campaigns, integrations, removed Kit branding, 2 users, 24/7 support.
- Pro — $66/mo standard, $50/mo first year (promo, renews at standard). Everything in Creator plus unlimited users, subscriber engagement scoring, deliverability reporting, referral system (a free SparkLoop plan), collaborative editing, advanced A/B testing.
All plans allow unlimited email sends. Prices scale with list size — the figures above are the entry point at 1,000 subscribers, and the bill grows as your list does. At 10,000+ subscribers you will be well past the sticker price, on every plan including "free".
Where the free plan actually ends
The free tier is a complete newsletter tool: publish, grow, broadcast. What it withholds is automation — the visual automation builder and email sequences (welcome series, launch funnels) are paid features. If your strategy is "newsletter + occasional broadcast," free is genuinely enough for years. If you sell anything that needs a nurture sequence, you are on Creator from day one, whatever the ads say.
The fee detail most reviews get wrong
Kit's pricing page markets low transaction fees on product sales, but our capture of the plan-comparison table listed 3.5% + 30¢ per product transaction across plan columns. That line matters enormously if digital products are your revenue — on a $29 product, fees approach $1.35 per sale. Because the page presents both "low fees" messaging and the 3.5% line, we flag it rather than guess: check the checkout fee for your exact plan and payment setup before building a product business on Kit. We will publish our own measured fee from a live test sale during the hands-on review.
Which plan actually makes sense
- Free if you are growing an audience and sending a regular newsletter. 10,000 subscribers free, unlimited sends, no time bomb.
- Creator ($33) the moment sequences matter: welcome series, launch sequences, or any funnel you would otherwise babysit manually. This is the plan most working creators end up on.
- Pro ($66, $50 first year) for teams (2+ users beyond Creator's 2 seats, or unlimited at Pro), deliverability reporting, or referral-driven growth. The first-year discount is real; budget for the standard renewal.
Who should not choose Kit
- E-commerce stores sending transactional and catalog email. Kit is built for creators and newsletters, not SKU-level commerce flows.
- Teams that need hands-on deliverability management from day one. Deliverability reporting is Pro-only; if inbox placement is existential, that cost is real.
- Anyone who wants free automations at scale. MailerLite's free tier includes automations up to 1,000 subscribers — a meaningful alternative for tiny lists (our Kit vs MailerLite comparison is coming).
What we cannot verify
Plan limits and prices above come from Kit's own pricing page, verified October 23, 2026; prices scale with subscriber count and promos change, so we re-check quarterly. Our hands-on testing cycle is in progress — the full review will add account screenshots, a measured transaction-fee test sale, real deliverability observations, and friction points per our How We Test process. We cannot yet speak to deliverability in practice or support response times.